Metolius Golf at Golf Business TechCon 2025: Bridging Data and Operations
The National Golf Course Owners Association’s Golf Business TechCon returned to Frisco, Texas on October 14–15, 2025, bringing together golf operators, technology providers, and industry leaders for two days focused on the tools and strategies shaping the future of the business. Metolius Golf was on the ground as both a sponsor and a featured speaker.
Why TechCon Matters
Golf Business TechCon has established itself as the industry’s most focused gathering around technology and business services. Unlike broader conferences that cover everything from agronomy to clubhouse design, TechCon is built specifically for the operators and technology companies working to modernize how golf facilities run, market, and grow.
For Metolius Golf, TechCon represents the kind of concentrated, high-signal environment where the conversations that matter most are happening—how operators are actually using data, where automation is delivering results, and what’s next for the technology stack that underpins modern golf operations.
Ross Liggett on the Education Stage
Metolius Golf founder Ross Liggett was among the featured speakers at TechCon 2025, contributing to the conference’s education program alongside other leaders in golf technology. The program covered topics ranging from AI and automation to customer engagement and operational efficiency—themes that sit squarely at the center of the work Metolius does with its 600+ course partners worldwide.
Liggett’s participation at TechCon follows his recognition earlier in 2025 as No. 25 on Golf Inc. Magazine’s Most Powerful People in Golf list—a milestone that underscored his growing influence at the intersection of golf and technology.
What We Heard from Operators
Every conference is an opportunity to listen as much as present, and TechCon 2025 reinforced several trends we’re seeing across our client base. Operators are increasingly focused on consolidating their technology stacks, reducing the number of disconnected systems they manage, and finding platforms that can unify data across tee sheets, POS, CRM, and marketing tools.
There’s also a growing appetite for actionable intelligence—not just dashboards and reports, but automated insights that tell operators what to do and when to do it. This aligns with the direction Metolius has been building toward: moving beyond descriptive analytics into prescriptive recommendations powered by the data our platform aggregates.
Looking Ahead
TechCon 2025 confirmed what we’ve believed since founding Metolius: the golf industry is ready for the kind of data-driven transformation that other industries have already undergone. The operators who are leaning into this shift aren’t just adopting new tools—they’re fundamentally rethinking how they run their businesses.
We’re grateful to the NGCOA for creating a forum where these conversations can happen, and we look forward to continuing to contribute to the community of operators and technologists working to move the industry forward.
