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Every golf course and private club generates an enormous amount of data every day—from tee times booked and rounds played to pro shop transactions, F&B sales, lesson bookings, and member interactions. The problem has never been a lack of data. It’s that most of that data sits locked inside disconnected systems, invisible to the people […]
Golf Inc. examines how technology adoption is redefining the business side of golf, with Metolius Golf at the center of the conversation. Golf Inc. Magazine recently published a deep look at how innovation is transforming the business of golf—not the equipment, the swing tech, or the course design, but the operational and marketing infrastructure that […]
Welcome to Elementor Ross Liggett shares his outlook on AI, automation, and personalization in Golf Inc.’s 2026 operations forecast. Golf Inc. Magazine recently published its annual look ahead at the state of golf operations, gathering perspectives from technology leaders, operators, and consultants across the industry. Metolius Golf founder Ross Liggett was among those featured, offering […]
Golf Inc. explores how AI-driven search is reshaping how golfers discover where to play—and what operators need to do about it. The way golfers find and choose where to play is changing—fast. A recent Golf Inc. Magazine feature examined how AI-driven search is disrupting traditional golf marketing, and Metolius Golf’s perspective on the shift was […]