Insights & Strategy
Golf Course Marketing & Analytics Blog
What the most forward-thinking courses are doing differently — and how data, marketing, and technology are driving results.
Untapped Potential: How Golf Operators Are Turning Internal Data into a Competitive Advantage
Every golf course and private club generates an enormous amount of data every day—from tee times booked and rounds played to pro shop transactions, F&B sales, lesson bookings, and member interactions. The problem has never been a lack of data. It’s that most of that data sits locked inside disconnected systems, invisible to the people […]
Metolius Golf Joins the Golf Business Technology Conference 2026 as a Key Partner
Metolius Golf has been named a Key Partner of the Golf Business Technology Conference (GBTC) 2026, taking place May 5–7 at the Merchant Hotel in Belfast, Northern Ireland. The event brings together global leaders, innovators, and golf course operators for three days of education, networking, and forward-looking conversation about the technology transforming the golf industry. […]
Innovation Is Changing Golf as a Business—Here’s What That Looks Like
Golf Inc. examines how technology adoption is redefining the business side of golf, with Metolius Golf at the center of the conversation. Golf Inc. Magazine recently published a deep look at how innovation is transforming the business of golf—not the equipment, the swing tech, or the course design, but the operational and marketing infrastructure that […]
Metolius Golf at Golf Business TechCon 2025: Bridging Data and Operations
The National Golf Course Owners Association’s Golf Business TechCon returned to Frisco, Texas on October 14–15, 2025, bringing together golf operators, technology providers, and industry leaders for two days focused on the tools and strategies shaping the future of the business. Metolius Golf was on the ground as both a sponsor and a featured speaker. […]
The Future of Golf Operations: What 2026 Holds for Courses and Clubs
Welcome to Elementor Ross Liggett shares his outlook on AI, automation, and personalization in Golf Inc.’s 2026 operations forecast. Golf Inc. Magazine recently published its annual look ahead at the state of golf operations, gathering perspectives from technology leaders, operators, and consultants across the industry. Metolius Golf founder Ross Liggett was among those featured, offering […]
Metolius Golf Founder Ross Liggett Named to Golf Inc.’s 2025 Most Powerful People in Golf
A recognition of how data-driven technology is reshaping how golf courses and private clubs operate, market, and grow. Golf Inc. Magazine has released its annual Most Powerful People in Golf list for 2025, and Metolius Golf founder and managing partner Ross Liggett has been named No. 25, marking his first appearance on the prestigious ranking. […]
The New Rules of Golf Marketing: Why AI Search Is Changing Everything
Golf Inc. explores how AI-driven search is reshaping how golfers discover where to play—and what operators need to do about it. The way golfers find and choose where to play is changing—fast. A recent Golf Inc. Magazine feature examined how AI-driven search is disrupting traditional golf marketing, and Metolius Golf’s perspective on the shift was […]