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Metolius Golf is now part of Noteefy. The mission continues as Metolius Labs.
One platform for demand and performance intelligence. One team still dedicated to helping operators put technology to work.
Marketing, technology, and AI services for operators.
Read the Announcement Talk to Metolius LabsSame team. Same people. Bigger toolbox.
Metolius Labs is the new name for the team that builds the technology and services behind Metolius Golf. With Metolius Golf now part of Noteefy, the reporting platform continues under the Noteefy umbrella — and the team behind it continues as Metolius Labs, offering consulting and services at the intersection of marketing and technology.
“Metolius Labs is a marketing, data, and AI services company born from Metolius Golf, the business intelligence platform trusted by 600+ courses. From custom dashboard implementation and data connectors to AI-powered workflows and team training, Metolius Labs builds the technology behind smarter operations — and puts it to work.”
Where the building continues.
Led day-to-day by Eric Flynn, Katie Brandow, and Alec Mandla, with Ross Liggett as Managing Partner. If you have a services agreement with Metolius today, nothing changes — same team, same terms, same support.
Marketing Services
Full-service digital marketing, campaigns, and content that know your tee sheet.
Platform Implementation
Custom implementation and configuration of the Metolius Golf platform, as Noteefy’s official implementation partner.
Data Infrastructure
Connectors and pipelines across tee sheet, POS, marketing, and accounting systems.
AI Adoption Services
Bespoke automation, AI workflows, and hands-on training that make teams dramatically more productive.
“Six years ago, we wrote down a simple belief: golf courses, private clubs, and small businesses deserve to compete on a level playing field with their big-business competitors. That belief built Metolius. Today, it becomes Metolius Labs.”
Ross Liggett · Founder, Metolius · Managing Partner, Metolius Labs · VP of Data, Noteefy
Read Ross’s Full LetterTwo sides of one equation, finally connected.
Golf is at an inflection point. On-course participation is at its highest level since 2008 and the industry generates more revenue than ever — yet most courses still lack the tools to fully capture and analyze the data they collect.
Noteefy spent years building the demand side of the equation: AI-powered tools that identify golfers who want to play, fill tee sheets, and convert waitlists into revenue. Metolius built the performance side: a business intelligence platform that connects data across the tee sheet, point of sale, marketing, and accounting systems to surface the insights operators need to run their business.
Together, they form something that hasn’t existed in golf before: a platform where an operator can see who wants to play, how the course is performing, and act on both signals — without manually pulling data from multiple sources.
Roughly 1,500 courses across North America. Golf’s only all-in-one revenue and demand management platform.
The Metolius River appears from nowhere — clear, steady, and constant — bringing life to everything downstream. Metolius was built on the same belief: when the right information flows consistently, businesses thrive. That belief doesn’t change with a new name.
Our Purpose
We build the data foundation operators need to make confident decisions — giving leaders control, visibility, and time back.
Future Perspective
Clean, connected information today enables predictive insights, smarter automation, and AI-driven tools for long-term growth.
Guiding Principles
Neutrality and an operator-first mindset: simplify complexity, prioritize accountability, build systems leaders can trust.
Frequently asked questions
Is Metolius Labs a new company?
No — it’s the next chapter for the Metolius services team. Same people and expertise, now with expanded AI and data capabilities. Metolius split into two: Metolius Golf, the analytics platform now part of Noteefy, and Metolius Labs, our consulting and services team.
What does this mean for my current services?
Nothing changes day to day. Your contacts, deliverables, agreements, and support all continue exactly as they are — under the Metolius Labs name.
What is Noteefy?
Noteefy builds AI-powered demand tools for golf — Waitlist, Confirm, and the AI Pro Shop Assistant. Noteefy acquired Metolius Golf in July 2026, creating golf’s only all-in-one revenue and demand management platform. Metolius Labs is its implementation and services partner.
What happens to my Metolius Golf dashboards and reports?
They continue without interruption. Your daily reports keep arriving, your dashboards keep updating, and your account team remains the same — now backed by Noteefy’s increased investment in the platform.
Why “Labs”?
Because building is what we do — experimenting, inventing, and putting new technology to work for operators. The name reflects the innovation that has always driven Metolius.
The mad science continues.
Have a question about the announcement, your account, or what Metolius Labs can build for you? We’d love to talk.
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